Working with the Marketing Manager at Barrow BID, I produced a brand identity and some promotional material for the upcoming Street Football Festival in Barrow.
The logo was given a brief to target a young audience, with a cool, urban logo that has a barrow influence, so I styled it for a young audience and included some throwbacks to Barrow in the skyline, particularly the old football ground floodlights and the town hall clock to signify the town centre aspect.
I also produced a poster which could be scalable to print as a large advertising board or as a flyer. These were mass produced and delivered around Barrow to the target audience.
Finally, I was tasked to produce the “match day programme” for the day. This included styling from the original Poster, along with new pages and also producing a stylised double page spread map of Barrow Town Centre to incorporate the events on and some of the partner businesses in the town.
I look forward to working with the team at Barrow BID on some projects in the future!